There’s a battle heating up in the burgeoning voice-over-wifi (VoW) space.
On the one hand you have Skype, which has just launched its eponymous app for the iPhone and, despite the almost audible gnashing of teeth from the mobile operators, has reportedly become a hugely popular app for the Jesus phone. Skype is claiming that it’s had a million downloads in two days, and that’s the top download in the App Store. If true, that’s big.
Gnashing of teeth? It’s all about conflict of interest. Skype takes voice traffic and routes it over a Wi-Fi hotspot, or your home or office Wi-Fi network. The mobile operators make no money out of voice over Wi-Fi: they make money out of voice calls and data traffic routed over their cellular networks.
And that’s the attraction of Skype for end users, and why mobile operators have dragged their feet over the years. Many mobile operator contracts include a phrase that explicitly forbids users from using VoIP applications, for just this reason.
Yet over recent months, some operators have relaxed this stipulation in the face of vociferous end-user protests, via both their wallets and by the generation of poor publicity. End users want no limits on what they can do with their devices and data feeds, while operators want a walled garden that constricts end user choices to those that generate revenue — but they’d still rather have some of your business than none of it.
As a result, Skype is likely to become accepted across all networks. So what’s the conflict I mentioned at the top of this story? There’s another VoW player in the mobile space, namely Truphone.
This company’s been around for a while but its business model differs from Skype’s in that Truphone reckons its service ‘provides Skype calls outside of Wi-Fi on the iPhone’.
Truphone’s system also allows you to make calls when not in Wi-Fi coverage by routing the first leg of the call over the mobile network — just like a standard call, says Truphone, — and then running the call from there over Truphone’s own network.
The advantage here is that the mobile network’s coverage is always going to better than that of Wi-Fi, a technology whose coverage is measured in metres, not kilometres like the cellular networks.
Is it important? When you compare the hype-fest surrounding Skype to Truphone, possibly not.
So if you want coverage wherever you go and don’t want to pay the extortionate prices charged by mobile operators for calls outside the UK, Truphone is a viable alternative.
The moral? Beware hype-fests: like that surrounding the iPhone, glitz often wallpapers over a multitude of shortfalls.
One Reply to “Beware the Skype-iPhone hype-fest”
I suspect when people discover the limitations of Skype on the iPhone and the huge drain on battery life they’ll either delete it or use it infrequently. Overall the reality definitely doesn’t live up to the hype.
On the subject of iPhone Apps – have you thought about covering the MyRailLite / National Rail Enq App story – essentially National Rail killed a good free app so they could market their own (not as effective) version for £4.99?
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